GREAT FALLS — The day after Christmas means for some people that it's time to return Christmas gifts to the store.
According to a study published on Oracle, an estimated 77 percent of those receiving gifts this year plan to return a portion of them. Of those returns, 65 percent are done in-store instead of online.
On Thursday, a line-full of shoppers at Target in Great Falls got an extension on the gifting season as they swapped yesterday's gifts for today's gets.
One gift returner, Paul Heinen, received two of the same items on his wish list, but says he tries to avoid exchanging gifts if possible.
“I always love to give the gifts and get them, but if possible, no returns,” Heinen said.
Heinen believes the recent rise in returns is due to "double-gifting." He said, "I think probably social media is saying, 'This is the gift to get,' and everyone's getting it. Then everyone gets double,” Heinen said.