Shoppers at 2J’s Fresh Market on Wednesday may have noticed a Get Fit Great Falls promotional campaign called "Just Add A Vegetable."
The campaign goal is be to encourage people to increase their vegetable intake by marrying their favorite foods with a variety of veggies.
Shoppers had an opportunity to win a basket of fresh produce, learn how to combine vegetables with the foods that they already love, and chat with a nutrition expert
“It seems to be a challenge as compared to some of the other foods that we encourage as part of a healthy diet for people getting inadequate vegetable to their diet,” said Susan Cooper, a registered dietician.
She said that most people already know they should include more vegetables in their diet, and that nutrition experts can help shoppers devise strategies to address common challenges.
- How to shop wisely for vegetables to minimize food costs.
- How to meal plan to minimize spoiled produce, and thus, food waste.
- How to combine vegetable with your favorite foods to improve the taste appeal of vegetables.
- How to introduce vegetables to family members who make grumpy faces when they see green things on the plate.
The next event will be at Super 1 on 10th Avenue South on December 4 from 11am – 4pm.