NewsMontana and Regional News


"406 Back The Blue" campaign takes off

"406 Back The Blue" campaign takes off
Dani McDonald, Director of Marketing of Kenny Simpson Nissan
Posted at 8:00 AM, Jul 04, 2020
and last updated 2020-07-05 12:45:31-04

HELENA — Signs are are popping up across Helena in front of homes and businesses representing the "406 Back The Blue" campaign.

The founder of the campaign wanted her face hidden. She told MTN she has been threatened since forming the group.

She said she started this campaign after the Helena City Commission voted to hold off on spending almost $300,000 from the Helena Police Department budget until after a city review of police operations.

“The 406 Back The Blue campaign is a group of Lewis & Clark County voters, parents, concerned citizens who will be directly impacted if the Commission and the Mayor make this decision in haste without all the facts at their disposal, without listening to the people who will be directly impacted,” says Samara, the founder of the campaign.

Her Facebook group gained more than 3,100 members within one week of its creation. The page states:

  • "Officers see depravity of the human condition on a daily basis, deal with the fact that the uniform has turned into a target, and still they save lives, rescue children and perform heroic duties we hardly ever hear about. At Helena Back the Blue chapter, we share these stories and support these Heroes in Blue! So post a meme, make them smile, give them a chuckle, show them the love in your heart in whichever way you feel comfortable."

Signs were made in support of law enforcement. “When a law enforcement officer, whomever they may be, they are driving around they are seeing these signs, and it's just a visual 'thank you,'" says Samara.

Kenny Simpson Nissan in Helena is also supporting the 406 Back The Blue campaign; marketing director Dani McDonald said that law enforcement officers should be appreciated.

“Because they protect and save our lives,” said McDonald. "Everything that we have to do and need their help, they are here. Regardless of what's going on right now and people not wanting to support law enforcement, we are all about taking care of them and helping them, and also we just want to let them know that we appreciate everything that they do."

The Nissan dealership will continue their support of the 406 Back The Blue campaign. On July 11th, 2020, Nissan is hosting a Heroes BBQ and inviting all law enforcement, fire, rescue, and military personnel for a free lunch from 11:00 a.m. to 2:00 p.m.

NOTE: Many people have left messages on our Facebook page saying that they would like one of the "Back The Blue" signs. We recommend that you join or contact the Facebook group to find out how you can buy one.